Elizabeth — aka Bethany, Senior Product Designer
My experience at WillowTree Apps has involved collaborating with a diverse range of global clients, including MasterCard, Synchrony, and TELUS International. In this role, I’ve worked closely with product owners and developers to ship world-class design and accessible user experiences for web and mobile, collaborated with research and content teams to identify user pain points and improve user flows, facilitated workshops with stakeholders to gain alignment in design direction, and I’ve built design systems that accelerate product teams.
Having planned, led, and designed enterprise-level design systems from the ground up for international brands and higher education institutions, I have gained valuable insights into balancing business objectives with resource and implementation constraints. Throughout this process, I have consistently prioritized the needs of the teams utilizing these systems.
Prior to WillowTree Apps, I worked for Indiana Tech, a comprehensive, private, not-for-profit university, leading the design effort to re-imagine and realign their website comprised of over 30 micro-sites to the institution’s new goals of retaining current students, attracting prospective students and supporting faculty.
I love going to hardcore punk shows, illustrating comics, carving blocks for printmaking, and playing board games.